Why the name Slow Food?

It’s an ironic way of saying no to fast food. Slow Food means living an unhurried life, beginning at the table.

Why the snail symbol?

The snail was chosen because it moves slowly and calmly eats its way through life. It also happens to be a culinary specialty in the area around the northern Italian city of Bra, where the Slow Food movement was born.

So how come Slow Food was born in Bra of all places?

Bra is the hometown of founder Carlo Petrini and is located in an area famous for its wines, white truffles, cheese and beef. Dining has traditionally been a way of socialising all over Italy. This town proved to be the perfect incubator for the Slow Food movement.

Does Slow Food mean organic?

Slow Food supports the principles behind organic agriculture, such as promoting methods that have a low impact on the environment and reducing the use of pesticides. Yet Slow Food argues that organic agriculture, when practiced extensively, is similar to conventional monoculture cropping, hence that organic certification alone should not be considered a sure sign that a product is grown sustainably. Though most of the Slow Food Ark of Taste products practice organic techniques, very few are certified on account of the high costs of certification. To join the Ark of Taste, products must be consistent with the concepts of agricultural sustainability, while Slow Food works to ensure that they are ‘good, clean and fair’. In the next few years, the Foundation for Biodiversity aims to promote (and finance, where possible) the certification of Ark products in cases in which this would broaden markets or increase earnings.


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